Omaha Steaks may be the most storied company in the history of steak. Since its humble beginnings, the company has grown to become the world's "largest direct response marketer of steaks and other frozen gourmet foods." They have over 1.5 million customers worldwide.
The company was started in 1917 by the Simon family, whose members still own the company today. One of core policies of the company is the selling of grain-fed beef, a product for which people return again and again.
Today, they remain the most aggressive marketers in the U.S., becoming one of the first steak companies to sell via the Internet (jumping online in 1990) and continuing to make important innovations in marketing and product offerings.
Some of their innovations include:
Emphasis on Quality
Quality has priority over all other considerations. For example, when the Simons bought their first building, they simply changed the sign from The Table Supply Company to the Table Supply Meat Company. Of course, in today's market the company makes sure to keep its name straight.
Emphasis on Service
For the last 35 years, Omaha Steaks has placed an emphasis on customer service that has led the industry. They answered complaints and backed up guarantees. Their website is one of the finest in the industry, with unique features to make it exceptionally easy to use.
Who would have thought that people would send meat gifts through the mail? Through innovations in packaging, Omaha set industry standards that have retained customer loyalty.
Product Innovation and Diversification
Today, Omaha has diversified into every kind of gourmet food, from seafood to desserts. They also have clubs, incentives, and exclusive stores.
Omaha remains the biggest name in U.S. steaks by anticipating customer needs. Other companies are in hot pursuit, but Omaha continues to lead.